MASSIVUE
    Generative AI & Prompt Engineering
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    AI & Digital TransformationBeginnerMicrocredential

    Generative AI & Prompt Engineering

    Build practical fluency with generative AI: how it works, how to prompt it well, how to design AI workflows, and how to use it safely at work. No coding required.

    About 90 minutes·Self-paced online·Lifetime access·Verified digital credential
    Enrol nowTalk to an advisor
    Course intro
    Microcredential Credential 1 of 4Part of Certified Practitioner in AI & Digital TransformationSee the pathway ↓
    Why it matters

    The shift this microcredential makes

    From

    Generic, hit-or-miss AI output

    To

    Structured prompts that produce usable, reliable-enough results you can build on

    From

    Treating AI as a single chat box

    To

    Designing multi-step AI workflows for real tasks

    From

    Unsure which AI tool to use

    To

    A personal AI stack matched to your role

    From

    Pasting sensitive data into public tools

    To

    Safe, responsible AI use at work

    Outcomes

    What you'll be able to do

    • Explain what generative AI is, how large language models work, and why prompt quality shapes output quality
    • Apply the anatomy of an effective prompt (role, context, task, constraints, format, tone) to real work
    • Use zero-shot, few-shot, chain-of-thought, and persona-based prompting strategies
    • Build multi-step AI workflows using prompt chaining
    • Evaluate AI tools and assemble a personal AI stack for your role
    • Identify risks (hallucinations, privacy, bias) and apply responsible-AI practices
    • Create a personal prompt library and a short learning roadmap
    Skills

    Skills you'll gain

    GenAI fundamentalsPrompt design: role, context, task, constraints, format, tonePrompting strategies: zero-shot, few-shot, chain-of-thoughtAdvanced patterns: personas, tree-of-thought, prompt chainingMultimodal promptingAI workflow designAI tool selectionResponsible and safe AI use
    Curriculum

    5 modules · 20 lessons · About 90 minutes

    About 100 minutes, module by module

    Explain what generative AI is, understand its rise and impact, and see how prompt quality shapes output quality through a real workplace scenario.

    Understand how tokens, context windows, training, and model parameters shape what you get back, and apply that understanding to a real report-writing task.

    Build strong prompts using a clear anatomy (role, context, task, constraints, format, tone), apply zero-shot, few-shot, and chain-of-thought strategies, and diagnose and fix weak prompts.

    Use advanced prompting patterns including personas, tree-of-thought, chaining, and meta-prompting, apply multimodal prompting, and design multi-step AI workflows for your role.

    Evaluate and choose AI tools for your role, design a personal AI workflow, identify risks and apply responsible-use practices, and build a learning roadmap.

    The credential

    The credential you earn

    A verified digital credential you can share publicly, and that stacks toward a full certification.

    • Publicly verifiable via a unique credential link
    • One-click add to your LinkedIn profile
    • Verified digital credential, CPD recognition in progress
    How it's earned · Final Assessment & Capstone (10 minutes): A role-based scenario quiz (choose Content Marketer, Business Analyst, or Product Manager) plus the My Prompt Library starter template, which you build and keep.
    The MASSIVUE pathway

    Complete all 4 to earn Certified Practitioner in AI & Digital Transformation.

    Self-paced microcredentials, about 5 hours 50 min of learning in total. Each one stands alone; together they earn the full certification.

    1
    Generative AI & Prompt EngineeringAbout 100 minutesYou are hereBuild practical fluency with generative AI: how it works, how to prompt it well, how to design AI workflows, and how to use it safely at work. No coding required.
    2
    Building AI Projects & Real-World AI SolutionsAbout 80 minutesUnderstand how real AI systems are designed, built, and shipped: the decisions and trade-offs behind model selection, RAG, agents, production, and safety. No coding required.
    3
    AI Business ConsultingAbout 80 minutesA practical introduction to how AI transformation is diagnosed, scoped, and delivered inside organisations: readiness, opportunities, business cases, and responsible delivery.
    4
    AI Project ManagementAbout 90 minThe failure modes in AI delivery are managerial, not mathematical. This course teaches you to catch them.
    See the full certification →Enrol in the full certification
    How MASSIVUE credentials work:1Take a microcredential→4Stack all 4→★Earn the certification
    Who it's for

    Built for working professionals

    Professionals who want to use generative AI in daily work
    Marketers, analysts, and developers seeking practical prompt skills
    Business leaders exploring AI productivity
    Students preparing for AI-enabled careers
    Not for: Engineers building production LLM applications, RAG pipelines, or autonomous agents. This course is about using generative AI well in your work, not building AI systems.

    Prerequisites: No prior AI or machine learning background required.

    What's included

    Everything in the credential

    20 short video lessons across 5 modules
    About 100 minutes of self-paced content
    5 embedded workplace scenarios
    First GenAI use, tuning a report, fixing a bad prompt, designing a multi-step workflow, and safe vs unsafe prompts at work
    Downloadable worksheets and templates
    Fix Your Prompt worksheet, My Workflow Builder, workplace AI safety checklist, and a 6-week personal learning roadmap template
    My Prompt Library capstone
    Build a starter library of role-specific prompts as your final assessment deliverable
    Module quizzes and a role-based final assessment
    Choose Content Marketer, Business Analyst, or Product Manager for the scenario quiz
    Lifetime access and a verified digital badge
    Learn at your own pace, revisit anytime, and share your credential on LinkedIn
    For organisations

    Bring this to your team

    For teams

    • Volume pricing and central billing
    • Team progress reporting
    • Optional tailored examples for your sector
    Talk to us about team access

    Deliver under your brand

    • Co-branded or fully white-label delivery
    • Your LMS or ours
    • Revenue-share partnership options
    Become a partner
    FAQ

    Questions, answered honestly

    A short, focused credential covering one skill area. Take it on its own, or stack it with others toward a full certification.

    Yes, but as foundational fluency rather than a job title. Clear, well-structured instructions still shape how useful AI is, and this course also covers workflows, tools, and safe use, so the skills stay relevant as models evolve.

    It is a verified digital credential you can share and verify online. It is not an accredited or government-recognised qualification. CPD recognition is in progress.

    No. It assumes no coding or AI background.

    Lifetime access. Learn at your own pace and revisit anytime.

    Yes. Team access with volume pricing and central billing is available on request.

    Keep stacking

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    Start with one skill. Build toward a full certification.

    Verified digital credential

    Enrol nowSee the full certification