Product managers are responsible for the success of a product, from its inception to launch and beyond. They must be strategic thinkers, excellent communicators, and great leaders. Product managers work with cross-functional teams, including engineers, designers, marketers, and salespeople, to bring a product to market. In this blog, we will discuss the top 10 deliverables of product managers.
- Product Roadmap: A product roadmap is a high-level document that outlines the direction of the product over a period. It serves as a guide for the team to work towards the common goals. It includes the product vision, goals, and the features that will be developed to achieve them.
- Product Strategy: A product strategy is a long-term plan that guides the development and marketing of the product. It includes the market analysis, target audience, and the value proposition of the product. The product manager is responsible for defining the product strategy and ensuring that it aligns with the company’s goals.
- Product Requirements Document: The product requirements document (PRD) is a detailed document that outlines the functional and non-functional requirements of the product. It includes the user stories, use cases, and acceptance criteria. The PRD serves as a blueprint for the development team to build the product.
- User Personas: User personas are fictional characters that represent the target audience of the product. The product manager creates user personas to understand the needs, wants, and pain points of the users. User personas help in creating user-centered designs and in making informed decisions.
- User Stories: User stories are short, simple descriptions of a feature from a user’s perspective. They are used to communicate the user’s needs and expectations to the development team. User stories help in breaking down the requirements into manageable tasks and in prioritizing the features.
- Product Backlog: The product backlog is a prioritized list of features that need to be developed. The product manager is responsible for maintaining the product backlog and ensuring that it is updated regularly. The backlog helps in planning the sprints and in keeping the team focused on the most important tasks.
- Release Plan: The release plan outlines the features that will be included in each release of the product. It includes the timelines, dependencies, and risks associated with the release. The product manager works with the development team and other stakeholders to create a realistic release plan.
- Metrics Dashboard: The metrics dashboard provides visibility into the product’s performance. It includes key performance indicators (KPIs) such as user engagement, conversion rates, and retention rates. The product manager uses the metrics dashboard to monitor the product’s performance and to make data-driven decisions.
- Marketing Plan: The marketing plan outlines the strategies that will be used to promote the product. It includes the target audience, messaging, and channels. The product manager works with the marketing team to create a marketing plan that aligns with the product strategy.
- Product Launch Plan: The product launch plan outlines the activities that will be performed to launch the product. It includes the launch date, communication plan, and the activities that need to be performed before and after the launch. The product manager works with the cross-functional team to create a successful product launch plan.
In conclusion, product managers play a critical role in the success of the product. They are responsible for creating the product vision, defining the product strategy, and delivering the product to the market. The top 10 deliverables of product managers include the product roadmap, product strategy, product requirements document, user personas, user stories, product backlog, release plan, metrics dashboard, marketing plan, and product launch plan. By focusing on these deliverables, product managers can ensure that they are making informed decisions and driving the product forward. Check out our Product Leadership Pathways for a structured understanding of Product Leader Roles.