Enterprise Product Leader (CEPL)

Unlock the art and science of enterprise product leadership. Elevate your skills to drive business value, strategic alignment, and customer-centric innovation with our CEPL certification course.

About this Course

Welcome to the Certified Enterprise Product Leader (CEPL) course, where you’ll master the art of driving business value and strategic alignment through product leadership. This advanced certification empowers Chief Product Owners, Senior Product Owners, and Senior Product Managers to enhance their skills. Explore the journey of value creation, enterprise governance, and strategic alignment. Learn to track business value, apply adaptive planning, and prioritise customer-centricity.

Gain expertise in building the right products, reducing waste, and leading product fit. Join us in this transformative journey towards becoming a role model for product leadership excellence.

Course Curriculum

The Enterprise Product Leadership Craft
Key Leadership Characteristics
Key Expectations
The Enterprise Product Management Team
The Team Purpose
Understanding Vision And Strategy
Vision And Strategy Examples
Creating Vision Exercise
Defining Product Strategic Outcomes
Creating Strategic Outcomes
Aligning Outcomes To Roadmap
Understanding Enterprise Value
Dimensions Of Value
Value Alignment Approaches
Embedding Customer Value, Innovation, And Sustainability With Enterprise Strategy
Driving Customer Value
Approach To Innovation
Embedding Sustainability
Articulating Value
Approaches To Articulate Value
Creating Value Statements
Decision Making For Value Delivery
Decision Frameworks
How Might We? Group Exercise
Understanding Metrics And Outcomes
Metrics Overview
Aligning Metrics And Tracking Approach
Enterprise Dashboards
Enabling Product Lifecycle
Engagement Touchpoints
Governance Touchpoints
Being A Role Model For Value Delivery
Uncovering Hidden Challenges Through Empathy And Trust
Building Your Legacy
Enterprise Product Leader (CEPL)

This Course Includes: -

Valuable Lessons
Intermediate Level
Certification of Completion

Materials included : -

Soft copy of the course material

Frequently Asked Questions

Course Prerequisites

Prior to embarking on this CEPL journey, candidates should have completed formal Agile training such as our Agile Fundamentals course or Agile Delivery Advocate course. Additionally, a strong understanding of your organisation’s product development process, project management, and stakeholder engagement is crucial. Exposure to strategic decision-making and enterprise risk management concepts is beneficial

Who is this course for?

Chief Product Owners
Product Managers
Senior Product Owners
Portfolio Managers
Program/Senior Project Managers
Enterprise Architects
Product Subject Matter Experts
Financial Decision Makers
Risk Managers
Senior Business Leaders exploring agile ways of working
Senior HR professionals looking to gain deep understanding of Product Leadership

What will I learn?

Understanding the role of enterprise product leader and what the craft of product leadership involves.
Learning product vision and strategies using real-life examples. Understand the different elements of a good strategy and how to craft one.
Learn most common decision frameworks that as a product leader you can choose to drive structured discussions of trade-offs and prioritisation.
Learn about different touchpoints available to you to engage in value creation. Understand how as a product leader, your engagement can bring value faster.
Understand why the enterprise product management team exist and how they support the flow of work. Understand how the enterprise product leaders can drive optimum value through the expertise of product management team
Creating a product vision using Product vision canvas
Understand how you can track the metrics effectively, which metrics are easy to implement, which need manual efforts and so on.
Learn how you can create a value centric culture using the power of empathy and trust. Understand hidden challenges of the enterprise product management team and your delivery teams through different approach shared during this session.

Certification Process

Step 1: Take the 2-day course and get instructed by Authorised Massivue Trainers.
Step 2: Create login credentials on successful completion of course (instructions will be emailed by Massivue team).
Step 3: Take the 1-hour online test which comprises of 50 MCQs.
Step 4: Score a minimum of 75% to pass the test, after completing the course.
Step 5: Once the test is cleared, you will be requested to accept a license agreement.
Step 6: After accepting it, you will receive designation & a 2-year membership from Massivue.


Unlock your full potential. Our specialised consulting and training empower businesses in banking, insurance, energy, and utilities to achieve breakthrough growth.

We'll come to you.

We offer courses for individuals and organisations with flexible delivery options, including online courses and in-person workshops. We cater to unique schedules and goals so you can learn at your own pace.

On Demand

Individuals: Learn at your own pace, anytime, anywhere
  • Detailed workout plans for all levels and goals;
  • Tips on proper form, technique, and progression;
  • Access to a community of experienced trainers and bodybuilders.


Groups: Instructor led online live sessions for remote teams
  • Meal plans and recipes for all levels and goals;
  • Tips on portion control, supplement usage, and hydration;
  • Access to a community of experienced nutritionists and bodybuilders.


Groups: Train your employees at your choice of facility
  • Techniques for reducing muscle soreness and inflammation;
  • Tips on proper rest and sleep, stretching, and foam rolling;
  • Access to a community of experienced trainers and bodybuilders.


Groups: Get your teams on multi-day cohort based learning
  • Tips on motivation, visualization, and goal-setting;
  • Techniques for overcoming obstacles and staying focused;
  • Access to a community of experienced trainers and bodybuilders.

Why Register with Massivue Academy?

Embark on a journey of discovery as you delve into a treasure trove of captivating information and benefits.

Unlock Your Potential

Our courses empower individuals to reach their full potential. By enrolling, they gain access to valuable knowledge and skills that drive personal and professional growth.

Foster a Growth Mindset

Massivue Academy encourages every learner to embrace challenges, learn from setbacks, and continually improve. This mindset shift can lead to increased innovation and adaptability.

Stay Industry Relevant

Our courses cover the latest industry trends and best practices, ensuring that learners remain competitive and informed.

Strong Community

Learning together fosters camaraderie among learners. When you enroll with us, you can collaborate and apply newfound knowledge collectively through the community.

Boost Self Confidence

Investing in your professional development shows that you value growth and well-being, leading to increased self-confidence and opportunities.

Professional Certification

Upon course completion & passing the exam, you’ll receive a certification from Massivue Academy, a professional credential to increase your career prospects.


Experience a host of advantages that propel your organization’s product leadership, bringing significant growth and innovation.


Substantial Growth in Product Performance


Enhanced Stakeholder Engagement


Rapid Innovation and Time-to-Market


Optimized Strategic Alignment
What our customers say about us...

I would recommend this course to every Product Owner and Product Manager because it is the perfect blend of theory and practice and delivers the best training I have seen. The exercises were perfect and the curriculum was designed in a way that you don't get bored. The delivery was also very engaging and interactive. I am so glad I attended this course because it has definitely helped me in my day to day work.

Stella Fisher
Leading Bank, Singapore
What our customers say about us...

Enrolling in the Certified Enterprise Product Leader course was a transformative experience. The in-depth knowledge and strategic insights I gained have elevated my product leadership skills. This course is a game-changer.

Sarah Reynolds
Director of Product Management
What our customers say about us...

As a Senior Product Manager, I was seeking a course to refine my leadership abilities. The CEPL course exceeded my expectations. It offered practical approaches to enhance product value and strategic alignment. Highly recommended.

John Thompson
Senior Product Manager

Continuous Learning


Let’s start the journey towards continuous learning that is pragmatic and enhance capabilities for your career and business. Take your growth to the next level.
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